Yahoo!, meet your network
Yahoo! Network
Imagine you are Yahoo!, the largest online network in the world. Then imagine you don't have a very good understanding of the depth and breadth of your network, no site map, no orbital view of your world. Yahoo! hired us to take a crack at that massive snapshot, which we delivered through the lens of brand conformity. We used a neighborhood metaphor, with 3D aspects that allowed us to stack sections of pages on platforms that resembled buildings on square blocks of a landscape.